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Amazon Imagery
The most successful products on Amazon have a combination of at least 7 good quality images, descriptive A+ content, and a well branded storefront.
Below, you'll find three different clients' Amazon content collections that I designed while working at Pelz Gear.
1. urine gone
Product
Urine Gone has a range of products used to remove pet stains and odors from various surfaces.
Brand Colors
Yellow, Red, Black/White, Blue and Green Accents
What was Provided
The product packaging and branding was already established.
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Listing Images
While the original Urine Gone bottle is dark, I kept the images clean and bright, to reflect what their consumers want to achieve. For efficiency, I made images that applied to every product, with only small adjustments needed.
Each Urine Gone product varies, so to establish consistent branding across all listings, I repeated elements like red and black icons, chunky black and white text, and finding (or editing) imagery to match brand colors.
A+ Content
A+ content is the optional brand story or product highlight section that you see when you keep scrolling underneath a listing.
On the left, is the old A+ content, and on the right, is how I updated it to fit the new brand image and product range.
Storefront
Since Urine Gone had no existing storefront, I started from scratch, making a page for each product as well as one for bundles.
* It's important to note how limited designers are when creating storefronts, as the store dashboard has very few customization features.
2. Fresh Fresheners
Product
Fresh Fresheners has a variety of car air fresheners, guaranteed to turn heads.
Brand Colors
Red & white, with lots of accent colors.
What was Provided
The product packaging and brand was already established.
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Listing images
Fresh Fresheners has a fun-loving, vibrant energy. In order to keep up with a very saturated market, I had to make their images stand out from the competition while maintaining a clear and consistent brand feel across all platforms.
You'll see repetition of the craft paper texture in the stickers placed over listing images along with A+ and Storefront examples below.
A+ Content
On the left, is the old design, and on the right, is how I updated it to fit the new brand image.
I also sorted products and created categories to help consumers better find the designs that suit them.
Storefront
In the Fresh Fresheners storefront, I added a page for each category, bundles, etc.
Visit the live store here.
3. Ohdome Furniture
Product
Ohdome is a small brand with a collection of modern & unique furniture.
Brand Colors
Blue and Yellow
What was Provided
Brand guide with logo, colors, fonts, etc. was already established.
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Listing images
Ohdome prides themself on their collection of handmade modern furniture. Throughout the listing images, I highlighted their quality materials and unique brand using lots of bright photos and fun, organic shapes.
A+ Content
The biggest differences I made to the A+ content was how it flows and matches the brand's energy.
Storefront
The Ohdome storefront is currently in the works! You'll have to check back in soon for the update..
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