*theoretical project*

Fine vines winery

Fine Vines Winery is a brand new winery in need of a logo, website, and merchandise.

My goal was to design a functional website for desktop and mobile users, that looks great and is easy to use.

design choices

Screen Shot 2020-11-17 at 1.29.50 AM.png
carded page Mockup.jpg
Screen Shot 2020-11-17 at 1.29.50 AM.png

Feel

Everything was designed to feel welcoming, inspiring, and appetizing.

Color Pallet

Warm colors and photos to match the content and themes.

Fonts

I challenged myself with balancing three unique fonts together.
Screen Shot 2020-12-07 at 4.55.04 PM.png
Screen Shot 2020-12-03 at 1.58_edited.jpg

Desktop
to mobile

Every page scales down from desktop sizing to fit on a mobile device. I wanted to make sure that users wouldn't lose any part of the Fine Vines experience if they only have access to a mobile screen.

In order to make the mobile version easy to use, I changed things like navigation and layouts. Navigation-wise, I added a hamburger menu that slides out from the right side.

site content

Not only did I design the site, I also created the content. There are pages to showcase the team and why they started the winery, along with a way for users to contact them.

In addition, the site details where the grapes used to make the wine originated, event schedules for the winery, and merchandise pricing information.

home.jpg
Hoodie-MockupWHITE
Hoodie-Mockup2WHITE
Hoodie-Mockup3WHITE
Hoodie-Mockup4WHITE
t-shirt2WHITE
t-shirt3WHITE
t-shirt4
t-shirt1WHITE
t-shirt5
t-shirt6
Cardboard Box PSD MockUp
cerwine
uvawine
luzwine
parwine
Mug on Table Mockup

merchandise

I wanted the logo to be the focus on their merch, so on every piece I have it front and center. And while the logo on the clothing stays the same, I used multiple color variations using the brand's color pallet to spice things up.

Also shown, are the wine bottles which I wanted to look clean and modern. All of the white space makes the bottles jump off the shelf and keep the feeling of cleanliness that the brand wanted users to feel when thinking about food & wine.

result

The website and merchandise for Fine Vines​ Winery is clean, inspiring, and welcoming.

And because it is offered in both mobile and desktop, it is available to a much wider variety of people.