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Coughlin's Law asked for a few concepts for their new beer labels. They wanted something sleek and able to transform for different flavors.
With no clear demographic, I wanted to go for something sleek but timeless. To achieve this, I used modern curves and diagonals in combination with the malt barley pattern that reminded me of vintage wallpaper.
With so much information, I made containing shapes to differentiate the types of content.
The gold provided by the brewery makes for a fun accent and compliments the other colors well.
The labels are modern, yet timeless, appealing, and full of personality.
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