One of the biggest changes I made was to the product itself.
My demographic for this rebrand is millennials, younger adults, and anyone who may have been familiar with Jones Soda. In my research, I found that newer generations are way more health conscious than the generations before them.
Because of that, I changed the soda into a sparkling seltzer and made the switch from glass bottles to aluminum cans to reduce waste in order to match the habits of consumers today. And instead of having flavor names like bubble gum or fufu berry, we have pineapple, strawberry lime, pink berry, and crushed melon.