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*theoretical project*

Self guided
mural tour

The city of Hamilton is full of beautiful murals. I designed a self-guided walking tour of the best murals in the downtown area.


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City of Hamilton Website


To design an informational poster, map and way finding signs, while pushing the brand that the city of Hamilton already implements on their website.

Design Elements

Throughout the site, the city of Hamilton uses a heavy san-serif and black & white elements, which I implemented in my designs as well.

Design Plan

Above is a rough mood-board for the fronts, color pallet and general design/tone I wanted for the project.
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map side one

This side of the map shows street layouts with mural and "local shop pit stop" locations, which I'll dive into more later on.

I also came up with a color coded system to help create an easy navigation experience for users.

Some of the repeating elements I used were things like the black swoops and the black and white cityscapes. I used those to help everything feel dynamic in order to match the energy of the murals and the always-moving city.

map side two

As you can see on the back side of the map, the main murals for the tour are shown in pink and additional, bonus murals (which it is recommended that users drive to, since they are a little bit off of the original path) are yellow. Lastly, you can see the "local shop pit stops" in blue down here in the corner.

Each location has the name of the mural or shop and the corresponding address.

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Pick up point

This pickup point for maps would be located inside the participating shops in order to increase awareness and accessibility of the tour.


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The "local shop pit stops" will hang this poster in their windows and offer 15% off of their purchase if users show their map at checkout. Above is an example of how the poster would look in one of the "local shop pit stop" windows.

Street Signs

Here are the way finding signs which would be on the street visible from each sidewalk. Like the map, the signs are color coded in the same system and have the name of the mural along with its corresponding number.


This self-guided tour is exciting, inspires togetherness in the community, and celebrates the beautiful murals in the city of Hamilton!

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071119 Ham Mural 04
taking flight
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