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*theoretical project*

The banana museum

The Banana Museum needed a new look. so I re-designed the logo, merchandise, and created ads.

Museum history

The founder of the museum used to hand out Chiquita banana stickers because he thought they looked like smiley faces and he was hoping to inspire smiles.

From there, he created The International Banana Club and started receiving banana-related objects in the mail. After receiving so many, he actually had to rent a space to keep all of them and thus The Banana Museum was born!

design choices

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Starting Point

I added a screenshot of their old website which is very dated, super busy, and crowed with patterns.


My goal was to refresh and modernize The Banana Museum’s brand and inspire new users to come and experience the museum.


The  target audience is kids, teens, and young adults, so I chose more sophisticated colors in order to balance out the fun childlike type, and shapes.
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Design choices

I created a brand book which lays out in detail how brand elements can and cannot be used.

As an example, photos of people can only be used if the person is wearing or holding some sort of banana related object, and things like that which help the brand stay cohesive on all fronts.

business cards

The business cards were designed to mimic the roundness of the logo’s custom typeface and the round edges used throughout The Banana Museum’s branding.

It has all of the necessary contact information for the museum as well as social media handles and logos.

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Pictured are the t-shirts, banana smoothies, and reusable canvas bags that the museum would sell at their shop.

The t-shirts show off the logo and all of the different ways it can be used: with images in the background vs solid colors, with or without the banana, or the banana by itself.

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Next is the subway ad featuring the name of the museum, address, and website along with a digital ad to be used across social media platforms.

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The Banana Museum gained a brand identity that is fun, fresh, and still achieves the level of maturity needed to inspire consumers of all ages to visit.

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