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Amazon Imagery
The most successful products on Amazon have a combination of at least 7 good quality images, descriptive A+ content, and a well branded storefront to top it off.
Below, you'll find a few of my client's Amazon content collections that I designed while working at Pelz Gear.
1. urine gone
Product
Urine Gone has a range of products used to remove pet stains and odors from various surfaces.
Brand Colors
Yellow, Red, Black/White, Blue and Green Accents
What was Provided
The product packaging and branding was already established.
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Listing Images
While the original Urine Gone bottle is dark, I wanted the to keep the images clean and bright, to reflect what consumers looking to buy cleaning products want for their homes. In the photos above you can see how the same layouts are used for every product, but can be adjusted based on what information is relevant to each one.
The design of each Urine Gone product varies, so in order to establish consistent branding across all listings, I repeated certain elements like red and black icons, chunky black and white text, and finding (or editing) imagery to match brand colors.
A+ Content
A+ content is the optional brand story or product highlight section that you see when you keep scrolling underneath a listing.
On the left, is the old A+ content, and on the right, is how I updated it to fit the new brand image and product range.
Storefront
Since Urine Gone had no existing storefront, I started from scratch, making a page for each product as well as one for bundles.
It's important to note how limited designers are when creating storefronts, as the store dashboard has very few customization features.
2. Fresh Fresheners
Product
Fresh Fresheners offers a wide variety of car air fresheners, guaranteed to turn some heads.
Brand Colors
Red & white, with lots of accent colors.
What was Provided
The product packaging and brand was already established.
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Listing images
Fresh Fresheners has a fun-loving, vibrant energy. In order to keep up with a very saturated market, I had to make their images stand out from the competition while maintaining a clear and consistent brand feel across all platforms.
You'll see repetition of the craft paper texture in the stickers placed over listing images along with A+ and Storefront examples below.
A+ Content
On the left, is the old design, and on the right, is how I updated it to fit the new brand image.
I also helped with product sorting and creating product categories to help consumers better find the designs that suit them.
Storefront
In the Fresh Fresheners storefront, I added a page for each design category, bundles, etc.
Again, it's important to note how limited designers are when creating storefronts, as the store dashboard has very few customization features.
Visit the live store here.
3. Ohdome Furniture
Product
Ohdome is a small brand with a collection of modern & unique furniture.
Brand Colors
Blue and Yellow
What was Provided
Brand guide with logo, colors, fonts, etc. was already established.
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Listing images
Ohdome prides itself on it's collection of handmade modern furniture. Throughout the listing images, I highlighted their quality materials and unique brand using lots of bright photos and fun, organic shapes.
A+ Content
On the left, is the old design, and on the right, is how I updated it to fit the new brand image.
The biggest differences I made to their A+ content was how it flows and how it matches the brand.
Storefront
The Ohdome storefront is currently in the works! You'll have to check back in soon for the update..
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