Amazon Imagery

The most successful products on Amazon have a combination of at least 7 good quality images, descriptive A+ content, and a well branded storefront to top it off.

Below, you'll find a few of my client's Amazon content collections that I designed while working at TeamFG.

1. urine gone

UG_Official_Logo-01.png
bundle_black_white_streamclean.jpg
urine_gone_bottle.png

Product

Urine Gone has a range of products used to remove pet stains and odors from various surfaces.

Brand Colors

Yellow, Red, Black/White, Blue and Green Accents

What was Provided

The product packaging and branding was already established.
bundle_3black_pads
Bundles_complete_solution
bundle_black_white_sc_pads
Bundles_20pack
ProSpray_just_spray
ProSpray_bottle
ProSpray_fact
ProClean2_good_for
StreamClean_stain
ProClean2_features
StreamClean_3_pack
ProSpray_features2
StreamClean_pet&people
StreamClean_features
UrineGone_accidents
UrineGone_just_spray
UrineGone_3pack
UrineGone_good_for
UrineGone_features
UrineGone_stain
ProSpray_complete_solution
UrineGone_floor_layers
UrineGone_pet&people
PuppyBundle_3ProClean

Listing Images

While the original Urine Gone bottle is dark, I wanted the to keep the images clean and bright, to reflect what consumers looking to buy cleaning products want for their homes. In the photos above you can see how the same layouts are used for every product, but can be adjusted based on what information is relevant to each one.

The design of each Urine Gone product varies, so in order to establish consistent branding across all listings, I repeated certain elements like red and black icons, chunky black and white text, and finding (or editing) imagery to match brand colors.

UG_A+_Before&After.jpg

A+ Content

A+ content is the optional brand story or product highlight section that you see when you keep scrolling underneath a listing.

On the left, is the old A+ content, and on the right, is how I updated it to fit the new brand image and product range.

Storefront

Since Urine Gone had no existing storefront, I started from scratch, making a page for each product as well as one for bundles.

It's important to note how limited designers are when creating storefronts, as the store dashboard has very few customization features.

Visit the live store here.

2. Fresh Fresheners

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FF_Listing_3.jpg

Product

Fresh Fresheners offers a wide variety of car air fresheners, guaranteed to turn some heads.

Brand Colors

Red & white, with lots of accent colors.

What was Provided

The product packaging and brand was already established.
FF_Listing_3
FF_B_2
FF_CB_5
Sticker_1
FF_SD_7
Sticker_2
FF_Listing_8
FF_PC_4
FF_HS_5
FF_D_1b
FF_Listing_9
FF_SK_5
Sticker_6
FF_BF_4
FF_AH_6
Sticker_5
FF_LB_5
FF_YF_1b
FF_BH_5
FF_H_2
FF_KL_7
FF_Bundle_20
Sticker_3b

Listing images

Fresh Fresheners has a fun-loving, vibrant energy. In order to keep up with a very saturated market, I had to make their images stand out from the competition while maintaining a clear and consistent brand feel across all platforms. 

You'll see repetition of the craft paper texture in the stickers placed over listing images along with A+ and Storefront examples below.

FF_A+_Compare.jpg

A+ Content

On the left, is the old design, and on the right, is how I updated it to fit the new brand image.

I also helped with product sorting and creating product categories to help consumers better find the designs that suit them.

Storefront

In the Fresh Fresheners storefront, I added a page for each design category, bundles, etc.

Again, it's important to note how limited designers are when creating storefronts, as the store dashboard has very few customization features.

Visit the live store here.

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3. Ohdome Furniture

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Product

Ohdome is a small brand with a collection of modern & unique furniture.

Brand Colors

Blue and Yellow

What was Provided

Brand guide with logo, colors, fonts, etc. was already established.
OD_Valmor_Sideboard_1
OD_Valmor_CT_2
OD_Valmoana_LG_3
OD_Valsun_ST_4
OD_Valxa_M_3
OD_Lorean_CT_6
OD_Valxa_C_6
OD_Lorean_CT_4
OD_Valsun_6
OD_Valminimal_Right_B_3
BWF_Valmor_Sideboard_7
OD_Valmoana_LG_5
OD_Valminimal_B_4
OD_Lorean_CT_5
OD_Valminimal_Left_G_2
OD_Shell_Walnut_3
OD_Valminimal_G_6

Listing images

Ohdome prides itself on it's collection of handmade modern furniture. Throughout the listing images, I highlighted their quality materials and unique brand using lots of bright photos and fun, organic shapes.

OD_A+_Compare.jpg

A+ Content

On the left, is the old design, and on the right, is how I updated it to fit the new brand image.

The biggest differences I made to their A+ content was how it flows and how it matches the brand.

Storefront

The Ohdome storefront is currently in the works! You'll have to check back in soon for the update..

OD_A+_3.jpg