The line consisted of four vintage cake flavors; honey rum, cocoa cola, citrus dream, and pear which were popular in the late 70s and 80s. I wanted every color, photo, and feature to feel fun and retro to match those flavors.
In my research I found that pink, blue, yellow, and green were some of the most popular pastel colors of the 80s. And while I wanted to use those colors, I did update them to be less "pastel" and slightly more saturated like the bright red in Betty Crocker's current packaging. This was overall more appealing to the modern consumer and Betty Crocker's existing audience.