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Cooking Panda needed three concepts for their new noodle packaging that matched their brand look and feel.  This is one of those concepts.


Design choices

Here you can see an idea of how the color schemes work together.

Every label has the same noodle pattern and white text, but the other elements fluctuate depending on the flavor.

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Shelf appeal

After visiting the pasta isle in a few grocery stores, I decided that using vibrant colors and interesting patterns would help this bag stand out.


Each flavor has unique illustrated toppings on the noodles, and a color scheme based on Cooking Panda's brand colors.



This rebrand is appetizing, fun, and stands out compared to packaging that already exists in the noodle aisle.

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